Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising platform the company acquired last […]
About Brock Reese
This author hasn't written their bio yet.
Brock Reese has contributed 4 entries to our website, so far.
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the last three years. But video producers […]
New video format works on desktop and Android devices, but not yet available for iPhones and iPads. YouTube made its official announcement today that it now supports 360-degree video uploads. According to YouTube, they have already heard from a number of brands who are looking into ways to use this as a storytelling format. Read full […]
According to Invodo’s data, online retail video views were up 54 percent in 2014, with 43 percent of views happening in Q4. Turns out videos are not only winning all the buzz in digital lately, but are also directly impacting online sales according to a new report from video marketing platform Invodo. Based on video […]