Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video
According to Invodo’s data, online retail video views were up 54 percent in 2014, with 43 percent of views happening in Q4.
Turns out videos are not only winning all the buzz in digital lately, but are also directly impacting online sales according to a new report from video marketing platform Invodo.
Based on video data from Invodo’s more than 100 retail clients, spanning a variety of industries, the Video Commerce Benchmarks Report found online shoppers who viewed a video were, on average, 1.6x more like to make a purchase compared to shoppers who did not view a video.
Read full article at Marketing Land