YouTube Tightens Rules For Brand-Sponsored Videos
Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google.
YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the last three years.
But video producers that depend on brand sponsorships for extra revenue are being herded back onto the reservation. Reported first by Digiday, YouTube has amended an advertising policy to prohibit video overlays of sponsor logos and product branding unless the sponsor buys advertising through Google.
Here’s the policy language, from YouTube’s help and support pages:
“We allow text-only title cards where there is paid product placement for the purpose of paid product disclosure only. Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the partner content by the sponsor.”
Read full article at Marketing Land